The 5 Best Marketing Books to Read in 2019
This post is for everyone – you can be an aspiring marketer, a MBA student, a veteran marketer wanting to get back to the books or someone interested in knowing more about marketing. This list of 5 Best Marketing Books to read in 2019 covers all your needs. One of the curses of digital era is information overload – there is more content available than possible for anyone to consume. This list is aimed at including books that have both academic knowledge, real life applications and street-smart wits. Keeping in mind your precious time, have a look at our Best marketing books to read in 2019
Marketing Management by Philip Kotler: If marketing was a religion, this is the holy bible of marketing. It does not matter if you are reading this post in 2019 or 2025. This book is evergreen and is a must-read for everyone if you are even remotely associated with marketing. If you are from a marketing or management background, there are high chances you have already read this book during your academics. Marketing Management is a prescribed textbook for most marketing-related courses.
The strength of the book lies in combining marketing fundamentals and theories and showing their real-life applications. The 15th edition of the book has new updates to keep pace with the changing trends of the marketing landscape. The book is written in a manner where all the basic marketing concepts are covered in a precise manner and is the best choice for someone trying to understand the basics of marketing. This is the kind of book you read more than once. One reading is not enough to absorb the content in the book. For experienced marketers, there is much to be learned from the insights in the book and how it can be related to their real-life applications.
One reading is not enough to absorb the content in the book. For experienced marketers, there is much to be learned from the insights in the book and how it can be related to their real-life applications. The latest addition also features Indian case studies to make it more relevant for the Indian audience.
Kotler’s Marketing Management is very near to perfection but not 100% perfection. Over the years I have read this book end-to-end countless times and in my personal opinion, this book is best for getting an introduction or high-level view of a topic. But when it comes to the nitty-gritty and more in-depth analysis of a topic – this is where I find it lacking and have to look elsewhere. It’s hard to call it a flaw given the wide scope of the book. This book is not focused on one particular aspect of marketing and looks at a broad view of marketing.
This is a must read for every marketer out there – regardless if you have read it before or not.
Marketing 4.0: Moving from Traditional to Digital by Philip Kotler: Another great work by Philip Kotler, this book is in contrast to his previous entry. This is not a magnum opus that the previous entry is. This is more of a casual read in your spare time but make no mistake, this book pulls its own weight when it comes to making the reader understand the tectonic shift of marketing from its traditional era to the digital era. The language written in the book is easy to understand and the way it is written is almost like a series of long blog posts. This book should be looked at as an introduction to the digital era of marketing. The book is not drowned by the plethora of jargons used in digital marketing but serves as a gateway to the fundamentals of the digital era. This book is a must read for students and aspiring marketers. It also helps veteran marketers see their own experiences in hindsight after reading this book
Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too by Gary Vaynerchuck: If you are even remotely active or present on any form of social media there is a high probability that you have heard of Gary Vaynerchuck– yes, he is the guy shouting at the top of his lungs to follow your passions and a whole lot of other stuff too. If you haven’t paid attention to his podcasts or posts, you are in luck. This book tells his story and also lays down the basics of street-smart marketing in today’s era. This is marketing fueled by inspiration and motivation from real life success stories. If you are an entrepreneur or anyone infact, this is a must-read modern-day classic.
This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin: Seth Godin needs no introduction- he is the man behind inspiring millions of marketers, leaders, entrepreneurs, and fans from all walks of life. He is the larger than life inventor of countless ideas and phrases that have become part of mainstream business language today. This book is Seth Godin and all his knowledge put into one explosive package. This is the quintessential book for marketers in order to differentiate themselves from the crowd. It is a real eye opener for aspiring marketers too. The exact strategies and campaigns will evolve over time but the insights from this book will still remain viable in the years to come.
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin: This is Seth Godin’s second entry onto our list and this book can be regarded as a genesis point from where traditional marketing practices diverged from its roots towards the modern paradigm. Permission marketing talks about how including the consumer is the most important aspect of a marketing aspect and making the consumer focus on the message, instead of the traditional interruption-style marketing methods. This is one of the fundamental thoughts behind inbound marketing – This book is more than relevant in today’s digital era and a must read for every marketer.
These are not only my personal favorites but also a few of the most relevant marketing books in today’ age. Do read these best marketing books when you can and see the difference for yourself. Feel free to leave your comments and feedback